Children have gained the status of a distinct consumer set in our culture because their "needs" and desires are increasingly being acknowledged, and are now being catered to at retail. And clothing and lifestyle goods are driving this trend.

By end-2007, the kids’ apparel market in India had touched Rs.30,507 crore, reflecting a 18 per cent growth over the previous year.

Children’s apparel how comprises 25 per cent of India’s total apparel market size. Driven by fast growth, this segment may touch an estimated size of Rs.38,090 crore by year 2010.

Only Rs.7,221 crore worth of branded clothing and accessories were sold in 2007, representing a Rs.25,000 crore unutilised opportunity.

The kids’ merchandise industry is also supplemented by a fast expanding accessories retail network that is increasingly specialised and now caters to various age sets – infants, kids, pre-teens, tweens, and teens, and uniforms.

The PLAY exposition is a showcase of concepts and creativity in kids wear and accessories that are introducing India’s youngest to the revolution in branded lifestyles.

At PLAY, a fantastic conglomeration of fashion-forward brands and collections will be on show for retailers around the country and the world to source speciality apparel catering to this unique – and complex -- category.

Focused categories: Infant Wear, Tweens & Teens, Apparel, Accessories, Footwear, Nursery Furniture, Early Learning Toys, Character Merchandise, Toys, Games and Puzzles, and more…