In 2007, womenswear accounted for 34.8 per cent market share of total apparel market in India. Its value now stands at an astounding Rs.42,630 crore. In volume terms, womenswear grew by 5.8 per cent in 2007. And in value terms, it grew by an impressive 16 per cent. In fact, womenswear grew faster than menswear, which grew at 13.6 per cent.
But, what is more exciting is that by year 2010, womenswear in India is expected to touch an astonishing figure of Rs.54,230 crore!
In 2007, branded apparel and fashion accessories could capture only Rs.10,092 crore of the womenswear business in India, leaving opportunities worth Rs.32,000 crore untapped!
THE CHALLENGE
Clearly, branded womenswear as a category presents tremendous challenges, but also promises huge gains if fashion manufacturers and retailers can develop innovations in fast moving fashion and fashion accessories for the Indian woman.
And this is exactly what we will do at PURE. At this speciality business event, we will display ideas in the science of creating new fashion products in small quantities, and delivering them to store shelves in minimal timelines. On show will be brands that stay ahead of a trend by reducing stock turns, and churn out products that are differentiated from the competition.
PURE will get deep into the internationally successful ‘Fast Fashion’ philosophy. To share with you how this incredible supply chain works seamlessly -- from customers to store managers, from store managers to market specialists and designers, from designers to production staff, from buyers to subcontractors, from warehouse managers to distributors – to create not just fast selling fashion, but also a very high level of cost efficiency.
Focused categories: Ethnic to Western Wear, Casual to Formal Wear, Indo-Western to Traditional Wear, Designer Wear, Couture, Prêt, Diffusion, Jewellery, Maternity Wear to Feeding Bottles, Cosmetics and Fragrances, Accessories, Footwear and lots more… |
